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Hello I'm
Cassandra

Digital Product Designer |​ UX | Interaction Designer | CSM | CSPO

I am a UX/UI Designer focused on crafting intuitive, human-centred digital experiences that align user needs with business outcomes. My vision is to design with purpose—creating solutions that are clear, functional, and strategically impactful.

Certified in CSM and CSPO, and trained in Design Thinking and Strategic HR Management (NUS Singapore), I combine product thinking with design execution. I hold a Specialist Diploma in UX & Digital Product Design and am currently completing a second in Digital Marketing & Communications to further strengthen my cross-functional skillset.

My background in office management, private banking, and aviation has shaped my adaptability, attention to detail, and user-first mindset—key strengths I bring to every project. I value clarity, empathy, and precision, and am passionate about bridging business and design to drive meaningful user experiences.

My work

Explore my UX/UI projects, where I deliver intuitive digital solutions for web and mobile

My Work
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#UX

Revamping the Supermarket In-Store Experience
The supermarket experience, even before you step inside the store.
My Work

#UI

Absolute(ly) Revamped:
A Heuristic Redesign of the Class Booking Experience
Uncovering usability flaws and rethinking the interface for clarity, consistency, and seamless user flow
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CPF mockup mobile.webp

#UX

The CPF Site Experience Redesigned
Rebuilding Trust Through Design

#UX

The SMRT Journey Reimagined
A user-centered redesign of Singapore’s MRT system through AR navigation, real-time guidance, and intuitive journey planning—enhancing confidence, clarity, and comfort for everyday commuters.
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